As you may know, Google has been working a lot at Allo, their smart messaging app, tied to the user’s phone numbers. At first, Google made it clear that it was a “mobile first” service, but it looks like they are working towards making it accessible on the desktop, from the browser.
The desktop version of Allo is in its early development stages, but Nick Fox, Google’s VP of Communications Products, shared an image of the browser-based Allo on Twitter.
We can see from the screenshot that the app has an intuitive design, a list of chats on the left side of the screen, while the messages are shown on the right. It has video and GIF support as well and it is said that Google with integrate their new AI virtual assistant into the app.
On Android 7.0 Nougat, Allo has direct reply support, split screen and brings Google Assistant features to iOS. Despite Google’s effort, the app has dropped out from top 500 apps on Play Store, allegedly meaning that consumers did not appreciate it too much.
To my mind, the app was created as an WhatsApp alternative, but I cannot see how it will overtake it. There are other internet services like Telegram or Viber that did not succeed it, so why would Google?